― My background
I started my ecommerce career in 2018, helping launch and grow direct-to-consumer businesses through a combination of site optimization, customer experience, and digital strategy. Since then, I've worked across four consumer brands, leading initiatives that have improved conversion rates, increased revenue, and shaped the evolution of ecommerce experiences.
Today, as Ecommerce Manager at Casper, I lead the strategy and performance of Casper.com, overseeing site optimization, merchandising, experimentation, and cross-functional initiatives that drive business growth. Throughout my career, I've been passionate about using data, customer insights, and emerging technology to create ecommerce experiences that are intuitive, engaging, and built to convert.
In my free time, you can find me on the tennis court, plogging, or doing the daily New York Times crossword.
― Skills
Ecommerce Strategy
Shopify
Conversion Rate Optimization (CRO)
Customer Experience (CX)
Digital Merchandising
A/B Testing
Ecommerce SEO
Product Strategy
Data Analytics
Google Analytics 4
Customer Journey Optimization
Cross-Functional Leadership
Team Management
P&L Management
Digital Marketing Strategy
― Work experience
Ecommerce Marketplace Manager
Astro Lighting / Mar 2021 - Nov 2021
I led ecommerce growth across major online marketplaces, developing and executing multi-channel sales strategies that drove revenue and expanded brand reach on platforms including Amazon and Wayfair. By optimizing product listings, SEO, pricing, advertising, keyword strategy, and enhanced brand content on Amazon, I increased marketplace revenue by 24% in six months. I also developed go-to-market strategies for new platform launches, managed relationships with key stakeholders and account managers, and identified growth opportunities to maximize performance across each channel.
― Education
Rutgers University
Bachelor of Science, Environmental Economics / 2018
― CERTIFICATIONS
Google Analytics 4
Google / 2023
Manager, Ecommerce
Casper / June 2025 - Present
As the primary business owner of Casper.com, I lead the site's ecommerce strategy with a focus on driving revenue growth through customer experience optimization, digital merchandising, experimentation, and cross-functional collaboration. I oversee and develop a team of Ecommerce Specialists responsible for onsite merchandising, content management, promotional execution, and the day-to-day operation of the website.
Working closely with Marketing and Creative, I ensure campaigns and product launches translate into seamless, high-performing digital experiences. I also drive the ongoing evolution of Casper.com by identifying opportunities for new site functionality through competitive analysis, customer journey insights, business performance trends, and emerging ecommerce best practices, partnering with Product and Engineering to bring those initiatives to life.
Google Ads
Google / 2023
Global Marketing & Ecommerce Manager
TerraCycle / Jun 2018 - Mar 2021
It all started at TerraCycle, where I was given the chance to manage the DTC US & CA Shopify websites. From responding to customer service emails to ensuring seamless fulfillment with our shipping partners, I quickly learned the ins and outs of what it takes to run a successful ecommerce website. Many theme changes, product page updates, blog posts, and email blasts later, we had exponential growth over three years and amassed a loyal community of sustainability enthusiasts.
I would go on to facilitate the launching of five international Shopify storefronts, working with teams from the UK to Australia on website and digital marketing strategy.
“Luck is what happens when preparation meets opportunity.”
- Seneca
― JEREMY WATSON
We've worked on many projects together with Brooke at Stilltech, and she's a true asset to any team. She's a team player, but think on her feet and never settles for a no. Her ambition and passion for what she does is uncanny, and it's been a pleasure to see her progress and grow more confident in her professional role over time. I thoroughly recommend her for any leadership or project management roles.
Brooke was my manager at Yeall & Co and taught me everything I know about project management. As an intern, she never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal.